ASHI : THE DESIGNER TO WATCH

ASHI, THE DESIGNER TO WATCH

0_fc0a4_d7cf0cb2_XLSuperbly crafted with stunning sculptural flounces, exquisite embroideries and dramatic draping, we know an Ashi dress immediately when we see it. The Beirut-based designer’s distinctive signature look embraces asymmetrical full skirts, peplum fitted or mullet length dresses with voluminous jackets and ruffles, fabrics are silk tulle or crisp transparent gazar, most pieces are finished with intricate hand-embroidered detail.

Ashi dresses have transformative power, bestowing grace and elegance on the wearer. So it is no surprise that mega music star Lady Gaga and Bollywood actress Sonar Kapoor, ranked as India’s most fashionable celebrity are fans, along with actresses Camila Alves and Eva Longoria and singers Rita Ora and Iggy Azalea, to name just a few.

Ashi_champsThe Ashi Studio S/S16 Warrior Princess couture collection was presented at La Maison des Champs-Elysées in Paris last January and fans of Ashi will be excited to know that they will have the opportunity to see the collection during several exclusive special trunk shows starting in London from April 18th to 20th at Moda Operandi and winding up at Harvey Nichols in Hong Kong.

In France, the trunk show event will be held from 23rd to 30th May at the exclusive Parisian boutique, Les Suites, 49 rue Pierre Charron, located in Paris’ golden triangle area. A truly unique boutique, Les Suites is a place where collections are displayed like works of art and clients can take the time to look and try on the pieces that interest them in a relaxed, intimate atmosphere.

Malika Benshila Hutin, consultant for Ashi Studios for the last two seasons, has brought her fashion sense and ‘savoir faire’ into play creating events in Paris to develop the Ashi brand. Speaking about the experience, she says: “I discovered Ashi when I was looking for my perfect wedding dress. His dresses were like nothing I had ever seen before, his universe is extraordinary, his creations a perfect balance of poesy and strength. I feel privileged to work with him, he is not only a great artist but also a wonderful person. One of the joys of collaborating with Ashi Studio is seeing the expression on people’s faces when they look at his dresses. It always makes me smile.”

To all fashionistas who have had their eyes riveted on the styles coming out of the fashion capitals of the world during the recent fashion weeks and who have seen multiple versions of streetwear and sportswear, take heart, Ashi Studios puts fantasy and dreams back into fashion.

 

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